Match the following accounting principles, accounting assumptions, and qualitative characteristics with their descriptions.

1. Separate Entity Assumption
2. Unit of Measure Assumption
3. Conservatism
4. Comparability
5. Consistency
6. Materiality
7. Relevance
8. Reliability
9. Matching Principle
10. Historical Cost Principle
11. Time Period Assumption

• Matching Principle - ___________ Recognizes expenses in the same period when they are incurred in generating revenues
• Comparability - ___________ The quality that allows decision makers to analyze two or more companies within an industry and look for similarities and differences.
• Consistency - ___________ The quality that means that similar accounting methods have been applied over time within a company.
• Conservatism - ___________ The guideline that suggests accountants should take special care to not overstate revenues.